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1860 Founded in Sonvilier, Switzerland by Louis-Ulysse Chopard.
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1937 Chopard moved from the Jura to Geneva, where Paul-André Chopard, grandson of the founder, carried on the family firm.
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1963 Paul-André Chopard sold the company to Karl Scheufele III, whose family still owns it.
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1976 Chopard began making watches with free-floating diamonds behind sapphire glass.
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1980 Karl-Friedrich Scheufele, then 22, designed the St. Moritz, the house's first sports watch and its first model in steel.
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1988 Chopard became a partner of the Mille Miglia car rally.
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1993 Caroline Scheufele designed the Happy Sport, putting free-moving diamonds inside a steel sports watch.
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1996 Chopard set up its own movement manufacturing facility in Fleurier.
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1998 Chopard became official partner of the Cannes Film Festival and has made the Palme d'Or in its Geneva workshops since.
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2018 From July 2018 Chopard committed to using only gold it describes as ethical, from small-scale certified mines or RJC-certified refineries, across all its watches and jewellery.
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2019 Karl-Friedrich Scheufele reworked his 1980 St. Moritz into the Alpine Eagle, a steel sports watch with an integrated bracelet, designed across three family generations.