TV chef and host René Schudel became an Armin Strom brand ambassador in December 2010 and said he wore the Regulator Earth by Armin by Armin Strom.
Source: Europa Star
The story · Since 1967
The Armin Strom story
- 1967 Founded in Burgdorf, Switzerland by Armin Strom.
- 1984 Armin Strom, a specialist in skeletonising, first presented his own watches at the Basel fair.
- 1992 After spotting his work at the Basel fair, Omega had Armin Strom skeletonise the Speedmaster Jubilee 27 CHRO C12 Skeleton, ref. 3696.50.81, a series of 50 yellow-gold watches; Fratello calls it the first skeletonised Speedmaster in yellow gold.
- 2006 Serge Michel and Claude Greisler took over the brand.
- 2009 The brand opened its manufacture in Biel and presented its first in-house movement, the ARM09.
- 2011 Armin Strom became timing partner of the Marussia Virgin Racing Formula 1 team; engine parts from the F1 cars were melted down and used for movement parts in the watches made for the partnership, which Marussia renewed for a fourth season in 2014.
- 2016 The Mirrored Force Resonance debuted, linking two balance wheels so they beat in resonance.
- 2016 For IndyCar driver Max Chilton, Armin Strom made the Edge Double Barrel Max Chilton Limited Edition, eight pieces using his car number 8 and his Chip Ganassi team's blue; Chilton worked on the design and owns piece No. 1.
Firsts and innovations
2016. Its resonance clutch spring couples two oscillators so their seconds hands synchronise, which Monochrome calls a first for a watch.
2019. For the manufacture's 10th anniversary, Armin Strom built the Minute Repeater Resonance with Le Cercle des Horlogers, which it calls the world's first chiming resonance wristwatch; 10 pieces in titanium.
2019. The Gravity Equal Force, launched in 2019, is presented by Armin Strom as the world's first automatic watch with constant force transmission, giving the balance steady power over its 72-hour reserve.