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1889 Founded in Le Locle, Switzerland by Georges Ducommun.
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1907 Ducommun patented the 8-Day DOXA calibre, a dashboard clock movement that became standard equipment on Bugatti racing cars and was later fitted in ships and aircraft.
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1967 Developed by product chief Urs Eschle with diver Claude Wesly, the SUB 300 was unveiled at the Basel fair as a professional dive watch sold to the general public: orange dial, oversized minute hand, and a patented rotating bezel that reads the US Navy no-decompression table, depth on the outer ring and safe dive time on the inner ring.
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1968 Jacques-Yves Cousteau secured exclusive distribution of the SUB in the Americas for his company U.S. Divers; those watches carried the twin-hose Aqua Lung logo on the dial.
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1969 Doxa became the official watch of the Swiss Army's new elite combat diver unit; each diver received an orange SUB 300T, and DOXA's CEO says only 146 pieces were delivered to the once-secret unit.
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1973 Clive Cussler introduced Dirk Pitt, whose first appearance was in The Mediterranean Caper, the first novel in the series; Pitt's orange-faced DOXA first appears in Iceberg and makes numerous appearances in the novels. Cussler himself was given an orange-dial SUB 300T by the owner of the dive shop where he worked part time, when he left that job.
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1997 After the quartz crisis had stopped the brand, the Jenny family bought DOXA and moved its headquarters to Biel/Bienne.
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2014 Fabien Cousteau, grandson of Jacques-Yves, wore DOXA SUB Mission 31 Professionals (titanium, 44 mm, edition of 331) during Mission 31, 31 days in the Aquarius undersea lab off Florida from 1 June to 2 July 2014, beating his grandfather's 30-day record; 31 of the watches stayed underwater with the team.
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2023 The SUB 300T Clive Cussler Edition, created in close partnership with Cussler's son Dirk, has an aged-steel effect case, a vintage compass dial, 7, 15 and 31 in red on the dial for the author's 15 July 1931 birthday, and NUMA shipwreck names on the caseback; it was unveiled at the New York Yacht Club.