The actor became Louis Vuitton's first dedicated ambassador for watches in September 2022, for the Tambour's 20th anniversary and the Tambour Twenty; he fronted the 2023 campaign for the new Tambour.
Source: WWD, Robb Report, People
The story · Since 1988
The Louis Vuitton story
- Founded in Paris, France by Louis Vuitton.
- 1988 Louis Vuitton's first wristwatches, the Monterey I and II, designed by architect Gae Aulenti and made with IWC: a lugless pebble case with the crown at 12 o'clock, the strap fed through openings in the case back.
- 2002 Louis Vuitton launched its first watch collection, the Tambour, and opened its original watch site in La Chaux-de-Fonds.
- 2011 Louis Vuitton bought La Fabrique du Temps, the Geneva complications workshop founded in 2007 by Michel Navas and Enrico Barbasini; the dial maker Leman Cadrans followed in 2012.
- 2014 All watchmaking teams moved from La Chaux-de-Fonds to a new manufacture in Meyrin, Geneva, named La Fabrique du Temps.
- 2016 A flying tourbillon movement conceived and assembled in Meyrin earned the Poincon de Geneve, a first for the house, with the Voyager Flying Tourbillon.
- 2017 The Tambour Horizon, developed with Google and Qualcomm, became Louis Vuitton's first smartwatch.
- 2023 In July 2023 the Tambour was relaunched as a slim 40 mm unisex watch with Louis Vuitton's first integrated bracelet and the in-house LFT023 calibre, while about 80 percent of the watch range was retired.
- 2025 Louis Vuitton revived the Monterey in a 39 mm yellow gold limited edition of 188 pieces, keeping Aulenti's lugless form but adding the automatic calibre LFT MA01.02 and a quick-release strap system.