Titoni

    Most Titoni watches use a 20 mm lug width: 79 of the 159 Titoni references with a listed width in our database (50%).

    Lug widths at Titoni

    Titoni collections

    The story · Since 1919

    The Titoni story

    1. 1919 Founded in Grenchen, Switzerland by Fritz Schluep.
    2. 1945 The company won an exclusive US Army order for 30,000 watches.
    3. 1952 The Titoni name was introduced, with a stylised meihua flower as its emblem. The founder had first sold watches under the Felca name.
    4. 1959 After Fritz Schluep died, his son Bruno Schluep took over management.
    5. 2001 After parallel imports from Hong Kong from the 1980s and a confused transition in the 1990s, China's entry into the WTO let Titoni open its own office in the country, initially for information only. In 2013 Titoni sold around 180,000 watches and had a network of 676 stores in China, and a 2012 ranking of imported brands placed it sixth by volume.
    6. 2006 The Master Series was introduced with COSC-certified chronometers.

    Titoni ambassadors over the years

    Uli KunzResearch diver and marine biologist (development partner for the Seascoper 600, not an ambassador title)From 2020

    Titoni cooperated with research diver and marine biologist Uli Kunz, who shared his diving expertise for the development and roll-out of the Seascoper 600 in 2020.

    Source: Europa Star, Time and Tide

    Nicolas HojacSwiss speed climber (Titoni official timekeeper of his Red Bull Speed Record project, not an ambassador title)From 2025

    Titoni was official timekeeper of Nicolas Hojac's 2025 Red Bull speed record project on the Eiger, Mönch and Jungfrau north faces, equipped him with the Seascoper 300 DLC Ice Blue and issued it as a 200-piece limited edition in honour of the record.

    Source: Titoni, Titoni AG via OTS

    More Titoni references, by line

    Lines without a guide page yet: every reference we list for them, with its strap size.

    Diver

    • Grey Dial 729 SY-69515 mm

    FAQ

    What lug width do Titoni watches use?

    20 mm is the most common (50% of Titoni references with a listed width), followed by 15 mm and 21 mm.

    Do all Titoni watches take the same strap size?

    No. Titoni uses 6 different lug widths across its collections, so check your exact model or reference.

    When was Titoni founded?

    Titoni was founded in 1919 in Grenchen, Switzerland by Fritz Schluep.

    Who are Titoni's ambassadors?

    Over the years Titoni has partnered with Uli Kunz (from 2020), Nicolas Hojac (from 2025).

    Help

    What is lug width?

    The gap between the two lugs that hold the strap, in millimetres. A new strap must match it exactly: 20 mm lugs take a 20 mm strap.

    Measure it in 30 seconds

    1. Take the strap off, or look at the back of it: many straps print their width.
    2. Measure the inside gap between the lugs with a caliper or a millimetre ruler.
    3. Round to the nearest whole millimetre. Most watches use 18, 20 or 22 mm.

    Strap, quick release or system?

    Most watches use spring bars, so any strap of the right width fits. Many smartwatches use their own band system instead, such as Apple Watch bands or Garmin QuickFit.