1983year Seiko launched the Giugiaro-designed Speed Master family
¥50,000original retail price of the Giugiaro Speedmaster chronograph
3,000pieces of each 2018 SBJG001 and SBJG003 reissue
- 1983
Watches for drivers
Seiko launched its collaboration with Giugiaro Design in 1983 with watches meant to suit the wrists of car and motorcycle drivers. The family, sold as Speed Master, included analogue quartz chronographs on the new 7A28 calibre and digital LCD chronographs whose display tilts toward a driver holding the wheel.
- 1986
Ripley and Bishop in Aliens
In James Cameron's Aliens, Sigourney Weaver's Ellen Ripley wears the 7A28-7000 and Lance Henriksen's android Bishop wears the 7A28-6000. The watches were not made for the film; both had been on sale since 1983.
- 2013
Thirtieth anniversary chronographs
Seiko marked thirty years of the partnership with six limited Seiko x Giugiaro Design chronographs in its Spirit range, 40.8 mm quartz pieces shaped like the originals; the red SCED003 echoes the Bishop.
- 2015
The Ripley returns
Seiko reissued the Ripley design as the SCED035 in steel and the SCED037 in black hard-coated steel, each limited to 3,000 pieces, with the 7T12 quartz chronograph.
- 2018
The digital driver's watch reborn
For the 35th anniversary Seiko recreated the digital driver's chronograph as the SBJG001 and SBJG003, 3,000 pieces each, keeping the tilted LCD and the bezel that switches modes. Six store editions of 500 pieces followed.
✦2018. Seiko released the SBJG001 and SBJG003 on 23 November 2018, recreating the 1983 digital driver's watch as closely as possible.
✦1986. Aliens (1986), directed by James Cameron. Sigourney Weaver, as Ellen Ripley, wears the Seiko 7A28-7000 Giugiaro chronograph.